A range of digital tools allows groups to collect information, collect donations and anticipate the various ways donors prefer to give. Using enhanced databases is one way associations can become more effective in their fundraising campaigns, whether asking for money for a specific purpose or to plump up a foundation's treasury. And there is the additional bonus of carefully tracking membership dues. Also, using online databases for fundraising is one way to reduce the administrative burden on a group's staff. Reggie Henry, ASAE's chief information officer, said some associations are moving exclusively to online sites for fundraising, such as PayPal's fundraising site,… Read More